CLIENTS AND CASE STUDIES
Brand positioning
What we achieved:
The challenge:
eufy Security is Anker Innovations’ brand for home and small business safeguarding systems. We were hired in Q3 2020 to promote this family of products and now we are the PR and Social Media agency for all Anker brands in Spain.
To position the brand in the Spanish market, increasing sales at Amazon.es during special promos like Prime Day and Black Friday 2020.
Using gift guides with special deals, we manage to appear on high conversion to sales media outlets and pages like Chollometro, Hipertextual or Xataka. We also offered review units to key journalist matching eufy’s target audiences. The cameras appeared in major tech media such as Applesfera, Omicrono-El Español, YouTube channels and even on TV!
Product announcement
What we did:
What we achieved:
For more than 3 years, SmartComms has been Fresh ’n Rebel PR partner in Spain. On June 2021 we were asked to launch a new premium headphone series to key lifestyle and tech journalists.
The new products were introduced by a product manager to key selected reporters. They all received a giftbox that includes both the new headphones and some more details to enjoy, everything surrounded by a creativity and inspiration storytelling. The journalist tested the products under embargo until the launch date.
The launch was coordinated between sales, design and marketing teams, setting availability dates based on embargoed reviews and retail partners. Journalist got an exclusive view into the company, focusing on brand values and key products. The new Clam Elite and Twins ANC were featured in Trendencias, Vitónica and El Periódico.
Product PR + Corporate comms
The challenge:
What we achieved:
Notebloc is a Spanish EdTech company that innovates around how students take notes. From its inverted grid sheet phisical notebooks to the free Notebloc Scanner app, it's a startup with different line of business.
To create a effective comms strategy for each business area in a customized way to maximize results. Also, to turn the technical communications style to a new lifestyle approach to reach a new target and costumer profile.
During the pandemic blockdown, the Notebloc Scanner app was featured on an enormous number of key publications, blogs and influencer pages. Some general information media publications were interested in interviewing the founders. Thanks to this great coverage and reach, together with further product developments, Notebloc was chosen to participate on Impact EdTech (by EU).
Social media launch + Influencer program
What we did:
What we achieved:
In Q2 2021, Anker Innovations trusted us to relaunch its Instagram profile in Spain with the aim of promoting the brand and products in our market, while creating a fluent communication channel with their customers.
We launched @Anker_esp local profile, thinking about how we could quickly increase reach and engagement in a few weeks period. After a short period of everything getting set we hit the pedal with a full influencers and Instagram Ads plan.
We collaborated with 6 meticulously chosen influencers to attract audience to our profile and two of them even launched giveaways on their profiles to generate even more engagement. At the same time we brough our complementary Ads plan into fruition, achieving the KPIs established by the client.
Startup crowdfunding!
The challenge:
What we achieved:
Two entrepreneurs created an app that guides blind people inside the Madrid’s Metro facilities, where signposting is essentially visual. We took charge of everything comms related and give the crowdfunding campaign a huge visibility in key publications and get the app known within its target community.
To generate media interest in an inclusion tool that is useful to just a small segment of the overall population, while many different reporter targets needed to be reached at the same time.
More than 15 interviews on TV and radio in key media like RTVE, Antena 3, Telemadrid or Cadena SER. In addition, more than 100 pieces were published in print and online media including El País, La Razón or Europa Press. As well, we found opportunities to win awards form institutions.
WHAT DO OUR CLIENTS SAY?
Anker Innovations
PR and social media
We started working with SmartComms in Q3 last year when we began to expand our product offerings in Spain. Ever since the first day, they have been extremely passionate about our brands, proactively looking for new opporunities to increase brand awareness in the market. They do not hesitate to let us know when our initial ideas aren't suitable for Spanish consumers but always offering alternatives options that are even better than that what we originally had in mind.
Edo Campos
PR Director at Anker Innovations
Fresh 'n Rebel
Press and influencer marketing
The SmartComms team is hands-on, creative and always one step ahead. For Fresh 'n Rebel they activate the brand locally inspired and based upon the global brand values. They do this through press office, influencers marketing and more like supporting our yearly press events at IFA Berlin.
Amber Van Sluijsdam
PR Coordinator at Fresh 'n Rebel
Notebloc
PR, social media and influencer marketing
We chose SmartComms because they really know how PR works. They made an excellent job to promote our Notebloc Scanner app during the global pandemic. When it comes to Social Media, they basically ace it. We are now collaborating with top influencers in the educational field thanks to their knowledge and strategic vision of the digital atmosphere.
Maria Trullàs
Co-founder at Notebloc
